Ditch The Meaningless Discover the perfectly imperfect, one-of-a-kind natural-shaped gemstone jewelry that connects with you.

  • Hand picked gemstones and crystals
  • One-of-a-kind designs handcrafted in my San Diego studio
  • Custom orders for any event are welcomed
  • 24k Electro-Formed gold over high-quality brass

Meet The Designer

Belaroca Jewelry is designed by Helen, who was born and raised in Mexico City and founded the company in 2014. Helen’s designs are inspired by her love for jewelry and the natural beauty and unique imperfections of gemstones. Creating one-of-a-kind pieces in her San Diego studio, Helen emphasizes sustainability by using ethically sourced materials and minimizing waste. The brand focuses on meaningful connections with customers through personalized, handcrafted designs and reviving old treasures into new, unique pieces. Additionally, a portion of each sale supports reforestation efforts.


    Belaroca Jewelry, a Latin-owned business since 2014, embodies my passion for creating meaningful jewelry that connects with people.


    I prioritize sustainability by sourcing ethically and using every chain and bead in our handcrafted designs to minimize waste. Our jewelry is packaged in reusable, stylish bags, allowing you to enjoy beautiful pieces while joining us in reducing waste.


    I strive to connect deeply with customers through collaboration, reviving your forgotten treasures to create unique, personal stories for each piece.