Ditch The Meaningless Discover the perfectly imperfect, one-of-a-kind natural-shaped gemstone jewelry that connects with you.

Welcome To Belaroca Jewelry

Discover jewelry as unique as you. Inspired by meaningful gemstones and the energy they hold, each piece is paired with stunning chains to feel personal and connected. Find the one that speaks to you. – Belaroca Jewelry

  • SMALL BUSINESS

    Founded in 2014, Belaroca Jewelry reflects my passion for crafting meaningful pieces that resonate with and connect deeply to those who wear them.

  • SUSTAINABLE

    I prioritize sustainability by sourcing ethically and minimizing waste in our handcrafted designs. Each piece comes in a reusable, stylish bag, so you can enjoy beauty with a purpose.

  • REVIVING TREASURES

    I strive to connect deeply with customers through collaboration, reviving your forgotten treasures to create unique, personal stories for each piece.

1 of 3

Meet The Designer

Hello, I’m Helen, the heart behind Belaroca Jewelry. Since founding the brand in April 2014, my passion has been creating jewelry that feels personal and meaningful. I design pieces that celebrate both the unique perfection and imperfection of gemstones, paired with beautiful chains and designs that are always evolving and keep people coming back for more. I’m grateful to share this journey with you.

What Our Customers Are Saying

What's New?

Our Versátile Vero Collection

"Vesátile Vero" means truly versatile in Italian, and the collection lives up to its name!
Inspired by the elegance and flexibility of beautifully crafted Italian chains, it’s designed for everyone to style effortlessly for any occasion or mood.
View Collection
  • Individually chosen gemstones and crystals
  • One-of-a-kind designs handcrafted in my San Diego studio
  • Custom orders are welcomed
    Contact Us 
  • 24k Electro-Formed gold. over high-quality brass
  • Free shipping on U.S orders of $100+
1 of 5

FAQ's

Tell me about wear now-pay later


How Shop Pay Installments Works:

  1. Add items to your cart (or shopping bag).
  2. Check out with Shop Pay.
  3. Choose the option to pay in installments.

Your first payment is due at checkout. The remaining payments are automatically charged to your card saved on Shop Pay based on the payment plan you chose. Don't worry, you'll get an email reminder before each payment to remind you.

When checking out with Shop Pay, you now have the option to pay now or later. Paying in installments on Shop Pay allows you to split your purchase amount into four equal, biweekly installment payments with 0% APR, or monthly installments with no hidden or late fees*.

 

Which payment methods are accepted if I use the option to pay in installments on Shop Pay?

For non-interest bearing orders, debit and credit cards are accepted through Shop Pay. For interest bearing orders, you can only pay using a debit card.

Can I use Shop Pay Installments if I'm an international customer?

Shop Pay Installments is only available to customers with a United States billing address and a United States mobile phone number. Customers with international billing addresses or phone numbers can't use Shop Pay Installments.

Is there a limit to how much I can spend on a single Shop Pay Installments order?

Yes, 17,500 USD is the order value limit that applies to purchases using Shop Pay Installments, including discounts, shipping, and taxes.

Can I pay in-store with Shop Pay Installments?

Yes, we offer Shop Pay Installments at our retail locations. Come visit us in store to learn more.

Can I pre-qualify for a purchase amount before visiting the store?

No. An application for Shop Pay Installments can only begin with a live checkout. Applying in store only takes a few steps and you’ll get a real-time decision in minutes.

Can I buy gift cards with Shop Pay Installments?

You can't purchase gift cards using Shop Pay Installments. If you want to purchase gift cards along with Shop Pay Installments eligible products, then you need to place two separate orders.

Are there late fees?

No, there are no late fees if you miss a scheduled payment.

What if I miss an installment payment?

There are no late fees for customers who miss a scheduled payment. However, partial payments or late payments might impact your credit score, or your eligibility to use Shop Pay Installments in the future. If you have questions about a missed installment payment, then you can contact Affirm support for assistance.

What if I make a return on a purchase made through installments with Shop Pay?

To request a refund, contact the store where you purchased your item. Using their return policy, the store will advise if a return is possible. If a return is possible, then the store will advise how much the refunded amount will be. After your refund is processed, the refund amount will be applied to your original payment method within 3-10 business days and your balance will be updated.

If your refund is less than your total purchase balance, then it might not lower your next payment. Instead, you can expect fewer payments, a smaller final payment, or both.

If your refund is more than your purchase balance, then the difference is returned to your original payment method within 3-10 business days.

If your order is made with interest payments, then the paid interest isn't refunded. When you make payments, the funds are first applied to the accrued unpaid interest and then to the principal. Interest is the cost of borrowing, and isn't refundable.

Have more questions?

For questions about installment payments on Shop Pay, visit https://shoppay.affirm.com/

 *Rates from 0-36% APR. Payment options through Shop Pay Installments are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. State notices to consumers affirm.com/licenses.

What is the return policy?

Customer satisfaction is very important to us. If you aren't 100% satisfied with your purchase, please feel free to contact us right away at info@belarocajewelry.com

Return Policy

  • All returns must be made within 14 days of delivery.

  • All items must be in new/unused condition and in their original packaging.

  • Sale items are final.

  • Shipping costs will not be refunded and are the buyer's responsibility.

  • You will be notified once your return is inspected. Your refund or store credit will be processed within 5 days if approved.

  • All custom orders are final sale.

What is the quality?

Chain Quality


If you want the best looking jewelry alternative to 14k gold on the market, then you want our Gold Overlay jewelry. Our chains and bezel work  have similar characteristics to gold and silver. To get the look and feel of gold, you need to have a product that is manufactured on the same equipment as 14kt/18kt gold that chains are manufactured on. The metal that is the best for this  is brass. 

Our Gold Overlay jewelry is produced by applying an average of 20 to 30 mils of 24kt gold onto the surface of the high quality brass based chain. It has on average 5-7 times the thickness of most costume jewelry. The result is that the look and feel of the chain is identical to a gold chain in design and feel.

Jewelry that is finished with aid gold application has excellent long term wearing qualities.

Allergy problems: With Gold Overlay jewelry, it is rare for people to encounter skin irritations like the ones found in costume jewelry. This jewelry can be worn 24 hours a day, in the shower and while swimming just like your fine 14kt jewelry.

Rhodium Jewelry: 

Rhodium is in the platinum family. It is the most expensive and one of the hardest of the precious metals. It is hypoallergenic and does not change color like Sterling Silver jewelry. It is often used to produce white gold tips on gold rings.